Growth Analyst: Paid Acquisition to Repeat Revenue

• Analytical and decision-driven: you explain why a number moved, not just what it did
• Focused on revenue and customer quality, not clicks or lead counts
• Hands-on: you use Claude daily against our live database to answer your own questions. Access is read-only, typically through an MCP connection.
• Cross-functional across ads, funnel, messaging and lifecycle email

This role is not

• A Google Ads button-pushing or media-buying job. You have run Google Ads accounts yourself, but your value is in the analysis.
• Built on CTR, CPC or CPL as success metrics
• A position where you report numbers someone else pulled
• A fit if you rely on a CRM to verify conversions. We don't use one, and our source of truth is our own database.

Funciones

1. Analyze Google Ads campaigns and keywords by downstream behavior: which ones drive one-time buyers and which drive repeat customers.
2. Run cohort analysis on signups: group customers by campaign and first-order behavior, then follow them to repeat orders and value.
3. Check that the conversions Google reports are real and carry the right value, and fix tracking when they aren't.
4. Align ad messaging and landing pages with the customers we want to keep.
5. Connect acquisition source to lifecycle email in Customer.io: who orders once and doesn't return.

Deseable

• Experience running a self-serve funnel from first click to repeat purchase. Freemium, e-commerce, subscription and marketplace funnels all count.
• Hands-on Google Ads experience and an understanding of conversion tracking and conversion value
• A track record of tying paid acquisition to revenue or retention, with numbers
• Comfort with imperfect data and with pushing back on assumptions
• Daily use of Claude or similar tools, and you can say what they got wrong
• Fluent spoken and written English (C1 or above) and based in Latin America
• Interest in how AI search (GEO) changes acquisition (a plus, not required)

Beneficios

• Paid trial of 1-3 months, about 40 exclusive hours a week, with milestone-based pay and a 7-day termination notice
• $4,000-4,500 per month, depending on experience
• Strong overlap with US Eastern hours; the interviews are on camera
• Conversion to a permanent role, through an employer of record, if the trial goes well